All Stories are made of love
after all they reveal what’s going on deep in your heart.
If you know, believe or feel it or not
your heart knows the plot
that you follow through life.
So go an thrive!
(Birgitta Borghoff, 26.04.2019)
Is storytelling really dead? 2017 was supposed to be the year that storytelling died. An article on customer engagement trends published by Forbes in late 2016.
‘Less Storytelling, More Story-Doing’. (…) Paradigm Shift in Storytelling. What it means is that while storytelling is very much alive, the storyteller has changed. The brand no longer controls the narrative. Rather, it is the consumer of that narrative, your audience, who decides how the cookie crumbles. You present them with a frame and they fill in the blanks based on their own feelings and experiences. Story-Doing is the new Storytelling.
(Article by Sheran Mehra, Head – Group Strategic Marketing and Communications, DBS Bank, India.)
“Like a captain on a stormy sea
entrepreneurial storytelling seeks along you and me
while constituting a voyage by supportive communication
getting ready for higher vibration
leading each other confidentially
being proud of our own potential(ly?).
Growing out of children’s shoes
the story goes and flows.”
(Birgitta Borghoff, 18 October 2018)