The Corona crisis has shown a lot in terms of new work and leadership. As a “new worker” with several … More
Author: Birgitta Borghoff
@Birgitta Borghoff, reasearcher/lecturer @iam_winterthur @ZHAWLinguistik & entrepreneur @brueckenwege @innovantiqua reflecting on #entrepreneurialstorytelling
What is Your Story?
“What is my story?”, you might think.And try to figure out the corresponding linkto find out who you really are.Without … More
Awakening to Entrepreneurial Storytelling
If you wanna be an entrepreneuryour story counts a great deal.Just being a wantrepreneurdoesn’t serve to pay you a meal. … More
Wise Entrepreneurship
Narrative thoughtis broughtto youwhen you are ready to chooseyour own wayto live your life from the bottom of your heart.Keeping thoughts … More
“WHY” – Purpose-driven Entrepreneurial Storytelling
Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life Authors: Birgitta Borghoff and Nicole Bischof What … More
Your Heart Knows The Plot
All Stories are made of loveafter all they reveal what’s going on deep in your heart. If you know, believe … More
Becoming an Entrepreneurial Storyteller by Research-Based Teaching
Why entrepreneurial thinking, acting and communicating are important to me and how I deal with “Entrepreneurial Storytelling” in research-based teaching … More
Brand Storytelling: Mastering the Art of ‘Story Doing’
Is storytelling really dead? 2017 was supposed to be the year that storytelling died. An article on customer engagement trends … More
Entrepreneurial Dwelling
“Intuitive telling ist entrepreneurial dwelling of emergent communication inviting people to get into relation while raising their voices and exchanging … More
Socrates as Social Entrepreneur: What is Poetic Truth?
I just came across this exciting article by Tim Raynor, which I like to share with you. The author stages … More
