The Swiss startup scene is predominantly male and its visual culture correspondingly macho (think heropreneurs, rockets and mountaineers). All the … More
Category: research
Johann Jakob Rieter Foundation Prize for Bachelor Thesis on Public Discourse on Female Entreprepreneurship in Switzerland
Very proud of Melina Stavrinos, who was awarded the Johann Jakob Rieter Foundation Prize this evening. It was an honour … More
Corpreneurial Storytelling is rooted in the “WHO”
Sprachgebrauch analysieren, reflektieren und weiterentwickeln für Jungunternehmen, Corporates und deren Öffentlichkeit Autor:innen: Birgitta Borghoff und Jasmina Gloor Unsere Sprache und … More
“WHY” – Purpose-driven Entrepreneurial Storytelling
Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life Authors: Birgitta Borghoff and Nicole Bischof What … More
Becoming an Entrepreneurial Storyteller by Research-Based Teaching
Why entrepreneurial thinking, acting and communicating are important to me and how I deal with “Entrepreneurial Storytelling” in research-based teaching … More
Einfach machen ~ über Entrepreneurial Storytelling
This repost is in German only.
Wie Neues entsteht – über Entrepreneurial Storytelling
This repost on how something new is created by Entrepreneurial Storytelling, published in the blog of the IAM Institute for … More