If you wanna be an entrepreneuryour story counts a great deal.Just being a wantrepreneurdoesn’t serve to pay you a meal. … More
Category: storytelling
Corpreneurial Storytelling is rooted in the “WHO”
Sprachgebrauch analysieren, reflektieren und weiterentwickeln für Jungunternehmen, Corporates und deren Öffentlichkeit Autor:innen: Birgitta Borghoff und Jasmina Gloor Unsere Sprache und … More
“WHY” – Purpose-driven Entrepreneurial Storytelling
Analysing, Reflecting and Developing Language Use in Studies, Everyday, Professional and Public Life Authors: Birgitta Borghoff and Nicole Bischof What … More
Becoming an Entrepreneurial Storyteller by Research-Based Teaching
Why entrepreneurial thinking, acting and communicating are important to me and how I deal with “Entrepreneurial Storytelling” in research-based teaching … More
Brand Storytelling: Mastering the Art of ‘Story Doing’
Is storytelling really dead? 2017 was supposed to be the year that storytelling died. An article on customer engagement trends … More
Entrepreneurial Dwelling
“Intuitive telling ist entrepreneurial dwelling of emergent communication inviting people to get into relation while raising their voices and exchanging … More
Entrepreneurial Talk
“Entrepreneurial talk is like a courageous walk to the core of your heart being brave and smart alike while your … More
New Work – The Future of Work?
In the spring semester of 2018, I designed and implemented a first practical colloquium on the topic of “agile self-management … More
Great Stories
